About
Hi, I'm Noam :)I’m a strategic communications and public relations professional based outside of Los Angeles. I currently work for Nava, a consultancy and public benefit corporation making government services simple, effective, and accessible to all.Over the years I have helped multi-million dollar companies, health systems, and government clients achieve their goals. I enjoy the complexity of both promoting and protecting a client's brands, as well as the deep thinking and planning my work calls for.I also got the chance to work with my mom, Dr. Tal Leead (PsyD), on editing, publishing, and marketing her first self-help book, Happier Being. Bringing this book to life was one of the most challenging yet rewarding projects I have been a part of. In 2022 it became an Amazon #1 best seller!Apart from my professional work, I write a newsletter focused on allergy-friendly food & dining in the LA/SoCal area called The Choosy Foodie. I'm also a big health nerd and sci-fi fantasy reader.Below are some writing and work samples from various positions throughout my career.
Work Product
Nava is a digital services company that primarily works with US government agencies/programs focused on modernizing public benefits. I'm currently the Communications Lead, and enjoy pushing our mission and efforts forward. I originally came on as a strategic communications consultant, working with the Department of Labor's Office of Unemployment Insurance Modernization. Below are just some of the projects I have worked on in different capacities:
Department of Labor
Happier Being: Your Path to Optimizing Habits, Health & Happiness is Dr. Tal's first book published in September of 2022. In addition to being the official developmental editor and point on public relations, I helped the book become a #1 best-seller on Amazon through content marketing & KDP ranking strategy. Below are some pieces I helped ghost-write and secure coverage for:
Cerrell Associates is an LA-based public relations and public affairs agency that has delivered successful strategic communications and advocacy programs for primarily corporate and government clients. During my time at Cerrell I was on the PR & Crisis Communications team -- providing strategic counsel, reputation management, and media relations services. My work product is broad, but here's a small sample of media hits I garnered for clients:
SIDE PROJECTS
My personal project, this once-a-month, quick-hitting newsletter covers the latest free-from food news & restaurants (GF, DF, etc...) in the Los Angeles/Orange County area. Below is a favorite edition of mine:
Tasting Table is a well-known digital media brand reporting on food and drink. I have occasionally written for their Features section. Below is a favorite article of mine:
UCSD Guardian is the leading newspaper at the University of California, San Diego. During my undergraduate years I wrote for the Features section. My writing has evolved, but I'm still very proud of this work! Below are some of my favorite authored articles:
